They chose "Starbo," a mining town in the Cascade Range and from there, the group remembered "Starbuck," the name of the chief mate in the book Moby-Dick. Bowker recalls that a business partner of his, Terry Heckler, thought words beginning with the letters "st" were powerful, leading the founders to create a list of words beginning with "st," hoping to find a brand name. It was founded by business partners Jerry Baldwin, Zev Siegl and Gordon Bowker who first met as students at the University of San Francisco: The trio were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet. Starbucks originally opened in Seattle, Washington, on March 30, 1971. The company is ranked 114th on the Fortune 500 and 288th on the Forbes Global 2000. Conversely, its franchise has commanded substantial brand loyalty, market share, and company value. The company has been subject to multiple controversies related to its business practices. The latest roastery location opened on Chicago's Magnificent Mile in November 2019, and is the world's largest Starbucks location. Starbucks operates six roasteries with tasting rooms and 43 coffee bars as part of the program. It planned to open 1,000 Reserve coffee shops by the end of 2017. In 2010, the company began its Starbucks Reserve program for single-origin coffees and high-end coffee shops. Starbucks-brand coffee, ice cream, and bottled cold coffee drinks are sold at grocery stores in the United States and other countries. There are also several select "Starbucks Evenings" locations that offer beer, wine, and appetizers. In addition to drinks and food, many stores carry Starbucks' official merchandise, such as mugs, tumblers, scoops, and coffee presses. In March 2022, Starbucks announced that Schultz would return as CEO in April 2022. Kevin Johnson, the current CEO, succeeded Schultz in 2017. Schultz returned as CEO during the financial crisis of 2007–08 and spent the succeeding decade growing the company's market share, expanding its offerings, and reorienting the brand around corporate social responsibility. Jim Donald served as chief executive officer from 2005 to 2008, orchestrating a large-scale earnings expansion. Schultz was succeeded by Orin Smith who ran the company for five years and positioned Starbucks as a large player in fair trade coffee, increasing sales to $5 billion. As chief executive officer from 1986 to 2000, Schultz's first tenure led to an aggressive expansion of the franchise, first in Seattle, then across the West Coast of the United States. During the early 1980s, they sold the company to Howard Schultz who – after a business trip to Milan, Italy – decided to convert the coffee bean store into a coffee shop serving espresso-based drinks. Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle's Pike Place Market. 10 Parodies and trademark infringements.3.12 Starbucks card and loyalty program.3.8 Fruit juices, fruit beverages, and sodas.3.6 Coffee makers and single-use capsules.3.2 Low calorie and sugar-free products.
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Depending on the country, most locations provide free Wi-Fi internet access. Some offerings are seasonal, or specific to the locality of the store.
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Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a wider variety of coffee experiences. In 2021–2022, votes to join Starbucks unions were successful at multiple Starbucks locations, including in cities such as Seattle, Buffalo, Rochester, Ithaca, Kansas City and Manhattan.
Out of Starbucks' U.S.-based stores, over 8,900 are company-operated, while the remainder are licensed. It is the world's largest coffeehouse chain.Īs of November 2021, the company had 33,833 stores in 80 countries, 15,444 of which were located in the United States. Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. Howard Schultz served as chief executive from 1986 to 2000, and again from 2008 to 2017.
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